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December 12

The Essential Guide To Voice Overs

This week on The 414 LIVE we look into one of the most widely used, but often under appreciated tools at our disposal, and that is, voice overs.

Darren Altman is one of the country’s leading voice over artists, who will explain what you need to know in choosing the right voice over artist for your project or company, the difference it can make as well as what can go wrong.

Darren will also be able to give detailed insights for current voice over trends, how to critique potential artists and discussing some stellar examples where having the right voice over artist has defined entire campaigns and turned them into runaway successes.


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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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