May 10

The Art of Conversational Content

James Rostance & Darek Black

At the forefront of making B2B marcomms more authentic, along with connecting with your audience on an emotional level is the ability to communicate as we would speak normally.

Who’d have thought that we’d have to make a concerted effort NOT to write or produce content which has the same flow and comatosing qualities of the terms and conditions section of vehicle hire agreement.

It happens to the best of us, and it’s a challenge to break free and get back to writing content which emotes and connects with people.

This week on the show we set about getting a complete understanding of the problem at hand as well as discovering how to master writing like you talk.

This week LIVE from Atlanta, Georgia - with Darek Black!

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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