The Secret For Turning Your LinkedIn Profile Into A Lead Magnet

How to use LinkedIn to position yourself as the go to expert and have prospects coming to you, pre-sold ready to buy.

James Rostance speaks with LinkedIn profile expert Naomi Johnson of The Profile Company to find out the secret behind turning your profile into a true lead magnet.

Content Covered:

Where people normally go wrong in preparing their LinkedIn Profile
What a well designed LinkedIn profile is capable of
What goes into creating a profile which acts as a lead magnet
Key things you need to fill out on your LinkedIn profile

About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

The Secret For Turning Your LinkedIn Profile Into A Lead Magnet

James Rostance

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