James has a particular interest and focus on sales psychology, persuasion and influence techniques.
The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.
As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.
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James specialises in producing B2B marketing videos.
He previously worked for the BBC and is an accomplished television producer.
He is the CEO of WOW Video Production, a B2B video production and marketing company.
Sell Without Selling will be James’ fourth published title.
It fuses his expertise in marketing and video production to deliver a powerful solution to the challenge of converting social media channels into successful B2B sales pipelines.
Due for release June 2021, available from Amazon, Blackwell and Waterstones.