October 31

The Secrets of B2B Sales & Marketing Chemistry

The Secrets of B2B Sales & Marketing Chemistry - James Rostance & Gert Scholts

This week on THE 414 LIVE we’ll be discussing the divides, disconnects and the varying levels which sales and marketing teams simply don’t work together as they should.

I’ll be speaking with Gert Scholts, who as a B2B Sales coach, is an expert in getting sales and marketing teams to understand each other perfectly, and deliver record beating sales figures, as a result of a true company team effort.

Even if you as a marketing team already work fairly well with sales, Gert will still have a series of revelations for where and how you’re currently not working together as well as you should. 

But.. true to form, he will have the answers, and you’ll be very keen to implement what he prescribes.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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