November 14

Cold Email and Automated Outreach B2B Lead Gen

Cold Email and Automated Outreach B2B Lead Gen - James Rostance & Larry Kotch

This week on THE 414 LIVE we’ll be discussing partially controversial topic of Cold Approach Direct Outreach.

But specifically, we’ll be looking into the positive sides to it and what it stands to offer if it’s done correctly. 

I’ll be speaking with Larry Kotch who is an expert in automated outreach, bots, cold email to generate B2B leads, but interestingly… without annoying people.

Larry’s entirely focused on doing things properly with cold approach direct outreach, which is also why he’s apparently cracked the code of doing this successfully on LinkedIn. 

Watching with an open mind is highly recommended because this could end up giving you quite an edge.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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