Cold Email and Automated Outreach B2B Lead Gen

This week on THE 414 LIVE we’ll be discussing partially controversial topic of Cold Approach Direct Outreach.

But specifically, we’ll be looking into the positive sides to it and what it stands to offer if it’s done correctly. 

I’ll be speaking with Larry Kotch who is an expert in automated outreach, bots, cold email to generate B2B leads, but interestingly… without annoying people.

Larry’s entirely focused on doing things properly with cold approach direct outreach, which is also why he’s apparently cracked the code of doing this successfully on LinkedIn. 

Watching with an open mind is highly recommended because this could end up giving you quite an edge.


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LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.