April 1

How Customers Are Giving Brands The Edge Through Playing A Direct Part In Product Development

How Customers Are Giving Brands The Edge Through Playing A Direct Part In Product Development - James Rostance & Benjamin Moncrieffe

James Rostance speaks with Benjamin Moncrieffe at C Space about customer-driven growth: brands working in partnership with customers to create better, more desirable and significantly more marketable products.

Content Covered:

  • The advantages of brands working with customers to create new products and improve existing ones
  • How to help brands develop products that are perfectly tailored to the customer needs
  • How to understand, work, and interact with customers to co-create products and ultimately drive growth
  • Customer centricity as an important part of marketing
  • Growth, value and social responsibility in partnerships between customers & brands
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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