May 7

Be Bold & Brave To Win Customers

Be Bold & Brave To Win Customers James Rostance & Chris Cassell

Size and spending power does not make you invincible in marketing.

In this week’s episode we learn from a true expert who specialises in promoting challenger brands and leading them to steal valuable market share from large brands and market leaders. 

James Rostance speakers with Chris Cassell, MD of White Label to learn the lessons involved in winning when you’re perceptively outgunned by much larger and better funded competitors.

 will be of particular interest to start ups as the approaches covered will be hugely relevant.

Content Covered:

  • The ultimate strategy for when you’re perceptively outgunned by much larger and better funded competitors 
  • What typically prevents brands and agencies from using this strategy
  • Golden principles to help you to success
  • Advice and guidance for effective campaigns
  • Campaign example of a challenger brand successfully claiming market share
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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