James Rostance & Jo Hilder

The Power of Personas

Personas or customer avatars are the foundation of any successful marketing activity. But when was the last time you updated yours, who should be involved and what hidden benefits are there of doing it?

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Matt Laybourn - Episode 49

Why You Should Be Focusing On Intent Marketing

As consumers we are all spending much more time online. That’s also where your customers are, and that should be making it easier to connect with them. But this is a double edged sword, because as a result of the fall out of the virus, not everyone is in market right now.

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