fbpx

Episodes

The 10 Hottest Psychology Concepts To Level-Up Your B2B Marketing

If you have a solid understanding of psychology, influence and persuasion you’ll have a huge advantage over other marketers.

It’s a mixture of science and art, and when you put it to use you’re able to connect and engage with customers at a much higher level, and with much greater effect.

Make no mistake, if you are able to influence and persuade more effectively than your competitors, the customer will end up buying your product or service and will be ever more likely to stay with you as a loyal customer from then on.

​Read More

Why B2B Needs Don Draper

Why B2B Needs Don Draper

There’s a famous line of thinking which says that if you keep doing the same thing, you can’t expect different results.
Now the reason why I mention that is because there’s a school of thought which…

Now, don’t shoot the messenger… says that B2B marketing has become rather samey, (or to use proper English, homogeneous).

Never the less, if indeed everyone is taking a similar approach to marketing and B2B campaign creation then achieving separation of any degree is going to be tough to say the least.

So, identifying the problem is one thing, but as soon as you do, you need to find a solution.

​Read More

LinkedIn Insider Insights

Personas or customer avatars are the foundation of any successful marketing activity. But when was the last time you updated yours, who should be involved and what hidden benefits are there of doing it?

​Read More
James Rostance & Jo Hilder

The Power of Personas

Personas or customer avatars are the foundation of any successful marketing activity. But when was the last time you updated yours, who should be involved and what hidden benefits are there of doing it?

​Read More
>