Personas or customer avatars are the foundation of any successful marketing activity. But when was the last time you updated yours, who should be involved and what hidden benefits are there of doing it?
What does a successful LinkedIn advertising campaign look like and what are the processes involved?
A well known ‘secret’ is that the best performing B2B companies have tightly integrated Sales & Marketing teams. This week on the show we’ll fully lift the lid on the path you’ll need to take to achieve the deep level of integration and co-operation that’s necessary to blow last year’s company results out of the water.
Today on the show we’re going to be focusing heavily on media strategy. Why it’s important, how you can break it down, and things to consider with regard to creative as well as connecting user experience and customer journeys.
The aim of today’s episode is to give you a first class understanding of how you can develop a bigger bet, and a strategy which you can get buy in and support with, from across your company.
As consumers we are all spending much more time online. That’s also where your customers are, and that should be making it easier to connect with them. But this is a double edged sword, because as a result of the fall out of the virus, not everyone is in market right now.
We’ve all adapted to working from home, but do you know what would be better than that?
Working from any country, anywhere, anytime, otherwise known as a Digital Nomad.
Customer Experience and User Experience are often thought of as important, but individual processes and disciplines in their own right.
PR is incredibly effective when it’s an integral part of your overall marketing strategy. But still, only a select number in any given niche use it to its full potential.
It is quite a challenge to transform your company or brand into one which customers respond to, admire, and connect with. However, it’s far from impossible, you just need to understand what’s involved.