November 20

The 10 Hottest Psychology Concepts To Level-Up Your B2B Marketing

The 10 Hottest Psychology Concepts To Level-Up Your B2B Marketing - James Rostance & David Meade

If you have a solid understanding of psychology, influence and persuasion you’ll have a huge advantage over other marketers.

It’s a mixture of science and art, and when you put it to use you’re able to connect and engage with customers at a much higher level, and with much greater effect.

Make no mistake, if you are able to influence and persuade more effectively than your competitors, the customer will end up buying your product or service and will be ever more likely to stay with you as a loyal customer from then on.

Naturally, you’ll use these techniques ethically as they are powerful, and on the show today we’ll look into the 10 hottest psychology concepts right now for you to level-up your B2B marketing.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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