July 30

Strategically Integrating PR With Marketing To Build And Feed Sales Funnels

Strategically Integrating PR With Marketing To Build And Feed Sales Funnels -  James Rostance & Debbie

James Rostance speaks with Debby Penton, MD at Wildfire PR about strategically integrating PR campaigns with marketing in order to provide continuous qualified business leads.

Content Covered:

  • How strategical integrated PR differs to traditional methods
  • How to integrate PR campaigns with marketing to generate leads
  • Favourite current example of an integrated campaign which delivers consistent sales leads
  • Secrets to a successfully integrated PR & marketing campaign
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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