May 16

Strategic SEO Lead Generation

Your customers will likely set about searching for information that will help them with their problem or need before looking for companies to provide the necessary product or service.

As a marketer it’s important to fully appreciate Google’s mission to customers, which is to provide the best search results possible.

Which is why if you set about producing content for the topic at hand and purposefully nurturing inbound links from media sources to that content, Google is likely to recognise you as the best search results for that problem or need.

So this is where a different approach to SEO can make a huge difference.

By strategically setting out to gather leads from people who are on course to have a need for what you can help them with, you can create evergreen sources of qualified traffic which you don’t pay for.

And if you implement this as a strategy what you’ll end up with is your own metaphorical poultry farm of small golden egg laying geese.

This week with Michael Chidzey, live from Wapping, London, UK.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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