June 12

Steal Like A Scientist To Optimise Conversation Rates

The most expensive way of testing anything is to launch it and to see if it works.
However, that’s often how things are done when it comes to new campaigns and website launches

Scientists base everything they do on the relentless testing of ideas to either prove or disprove concepts BEFORE rolling them out.

So as a marketer, if you strongly commit to testing as you develop projects you’ll be ever closers to being a genius scientist yourself. And at the same time, what ever you do ultimately launch will be the closest you’ll get to having a winner each and every time.

Having the right mindset, approach and systems in place for testing is crucial.

Which is why this week on the show we’ll explore in detail how the best conversion optimisation experts do it, so that you can ultimately do the same.

This week live from Austin, Texas with Brian Massey!

Subscribe To The Show: www.the414.net

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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