November 30

Pioneering Customer Advocacy in B2B

Sky championed the art of annoying customers as well as making it nearly impossible to leave, so much so that it triggered an Ofcom investigation.

But in an ideal world, your customers shouldn’t be scrambling to get away from you and the government shouldn’t have to step in to let them escape!

The polar opposite of that is where customers love you and what you do for them, so much so, that they advocate on your behalf to help you gain more customers.

So enter the world of B2B customer advocacy.

It’s been gathering pace in recent years and leading players in the B2B world are reporting major successes from having developed their own customer advocacy programs to both retain customers and drive growth.

B2B customer advocacy, regardless of your size, needs to be on your radar if growth is what you’re after.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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