July 9

Performance Influencer Marketing : AI & Content DNA

Performance Influencer Marketing : AI & Content DNA - James Rostance & Stevie Johnson

This week on THE 414, it’s about performance influencer marketing, using AI to help set up campaigns , and content DNA to increase recall and effectiveness.

James Rostance speaks with Stevie Johnson, Head of Talent at Open Influence.

Content Covered:

  • Content DNA – explained in detail 
  • The benefits of a well implemented content DNA strategy
  • The latest latest development of AI within influencer marketing Secrets of the most successful performance influencer marketing campaigns
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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