May 29

Mastering The Art of The Elevator Pitch

Do almost dread being asked what do you?

If you do, then there’s a way to change that.

The concept of an elevator pitch is as American as waffles and bacon.

But the concept really does work, even for the British, who’s reserved nature would otherwise have us avoid at all costs the concept of talking to a complete stranger in a closed confident space.

So the challenge is to master the art of communicating what you do in both 10 and 60 second formats so that you can give a wholesome answer to start with.

At the same time, you’ll be able to telegraph how you’d likely be able to offer real value to the other person and their company if there’s a way that you might be able to help them.

Mastering your own elevator pitch truly is a life skill and it’s one that you’ll get a lot of use from.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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