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April 24

Increasing Campaign Effectiveness With Out Of Home

Increasing Campaign Effectiveness With Out Of Home - James Rostance & Sophie Pemberton

Increasing campaign effectiveness, myth busting & new opportunities in Out of Home when digital and data planning are brought into the mix.

On this week’s show, Sophie Pemberton is a leading specialist in Out of Home and she joins us to give the inside scoop on applying data from multiple sources to Digital Out of Home.

She’ll also share current and future developments for the channel, as well as the techniques which she has seen first hand deliver the best results when first class and creative data planning is applied.

Content Covered:

  • What are the capabilities of Out of Home digital advertising and what constructs its effectiveness
  • How data is collected and used in order to build more effective campaigns
  • The development of technological capabilities to create efficient insights for clients through the purchase of data
  • How 'Out Door Data Management Platform' allows to create powerful planning and management use cases out of purchasing location history data
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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