This week on THE 414, we talk about embarking on a new approach for selling B2B.  

It involves stepping away from focusing purely on features and benefits, and instead, standing up and standing out for something through story telling.

Paul Cash, MD of Rooster Punk, shares everything on why this approach stands to work so well, what companies stand to gain, plus how to implement it.

Paul is an expert at crafting stories around a company or brand to get the attention of target customers, which leads them down a journey of caring about what you do and and how you do it. 


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LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.