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December 24

This week on THE 414, we talk about embarking on a new approach for selling B2B.  

It involves stepping away from focusing purely on features and benefits, and instead, standing up and standing out for something through story telling.

Paul Cash, MD of Rooster Punk, shares everything on why this approach stands to work so well, what companies stand to gain, plus how to implement it.

Paul is an expert at crafting stories around a company or brand to get the attention of target customers, which leads them down a journey of caring about what you do and and how you do it. 

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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