How to Tightly Integrate Sales & Marketing Teams For Maximum Profitability

How to Tightly Integrate Sales & Marketing Teams For Maximum Profitability

A well known ‘secret’ is that the best performing B2B companies have tightly integrated Sales & Marketing teams.

So much so, that those departments truly operate as a combined unit, which is beautifully in-sync and is supportive of each other along every step of the way.

So you may already have a good relationship with your sales department, but how do you get that to a Formula 1 level?

What’s involved, what are the steps, and what do sales teams truly want and need?

This week on the show we’ll fully lift the lid on the path you’ll need to take to achieve the deep level of integration and co-operation that's necessary to blow last year’s company results out of the water.

Joining me live from Waterlooville in Hampshire is master B2B sales trainer, Stephen Tierney.


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James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.