July 24

How to Tightly Integrate Sales & Marketing Teams For Maximum Profitability

How to Tightly Integrate Sales & Marketing Teams For Maximum Profitability - james rostance & stephen tierney


A well known ‘secret’ is that the best performing B2B companies have tightly integrated Sales & Marketing teams.

So much so, that those departments truly operate as a combined unit, which is beautifully in-sync and is supportive of each other along every step of the way.

So you may already have a good relationship with your sales department, but how do you get that to a Formula 1 level?

What’s involved, what are the steps, and what do sales teams truly want and need?

This week on the show we’ll fully lift the lid on the path you’ll need to take to achieve the deep level of integration and co-operation that's necessary to blow last year’s company results out of the water.

Joining me live from Waterlooville in Hampshire is master B2B sales trainer, Stephen Tierney.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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