How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

LinkedIn advertising, it’s a different beast to Facebook and Google ads. You’ll often hear that LinkedIn advertising is expensive, and per click, that’s more than likely.

But when you take into account the data that the platform has on your target customers, surely that perceived higher cost pays off?

And if that is the case, then how do you set about creating a successful campaign which delivers a solid return on investment and one which you’ll happily keep increasing your budget for.

Furthermore, what does a successful campaign look like and what are the processes involved?

Well, that’s exactly what we’ll be covering today on The 414 Live.


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LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.