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July 31

How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns - james Rostance & Anthony Blanter

LinkedIn advertising, it’s a different beast to Facebook and Google ads. You’ll often hear that LinkedIn advertising is expensive, and per click, that’s more than likely.

But when you take into account the data that the platform has on your target customers, surely that perceived higher cost pays off?

And if that is the case, then how do you set about creating a successful campaign which delivers a solid return on investment and one which you’ll happily keep increasing your budget for.

Furthermore, what does a successful campaign look like and what are the processes involved?

Well, that’s exactly what we’ll be covering today on The 414 Live.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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