May 8

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How To Leverage ‘Insignificant' Data To Skyrocket Sales & Campaign Effectiveness

How To Leverage ‘Insignificant' Data To Skyrocket Sales & Campaign Effectiveness - James Rostance & Charles Ivy

This week on THE 414, it’s about making exponential increases in sales revenues by putting to use the huge potential of proprietary data which most businesses have, but never even think to use.

Content Covered:

  • How to optimise the use of data in order to obtain exponential increases in campaign effectiveness and sales.
  • How to 'unlock' data potential to help advertising brands and companies.
  • How to monitor competition to ensure a flawless delivery of offers.
  • The future likely developments within marketing intelligence.
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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