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March 31

How To Get Your Communications Right During COVID-19

Crisis communications… it’s HIGHLY relevant right now, and there are many reasons why you need to make sure you and your company have your communications on point.

It’s true that with one badly thought out or worded communication can do untold damage to your reputation.

But in addition to that, as a B2B marketing professional you probably just want to make sure you get it right!

LIVE on the show, Tuesday 24th March at 9:30am…

Kate Hartley, who is an expert in crisis communications will be on the show to give INCREDIBLY valuable advice and guidance…


👉🏼 The importance of empathy

👉🏼 Use of humour

👉🏼 Language and style of language (how and when to use it)

👉🏼 Dealing with misinformation

👉🏼 The importance of strong leadership and risks if there is none

👉🏼 Anger of ’the mob’

👉🏼 Communicating with employees

👉🏼 Selling and when to ’sell’


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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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