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How To Get Your Communications Right During COVID-19

Crisis communications… it’s HIGHLY relevant right now, and there are many reasons why you need to make sure you and your company have your communications on point.

It’s true that with one badly thought out or worded communication can do untold damage to your reputation.

But in addition to that, as a B2B marketing professional you probably just want to make sure you get it right!

LIVE on the show, Tuesday 24th March at 9:30am…

Kate Hartley, who is an expert in crisis communications will be on the show to give INCREDIBLY valuable advice and guidance…


👉🏼 The importance of empathy

👉🏼 Use of humour

👉🏼 Language and style of language (how and when to use it)

👉🏼 Dealing with misinformation

👉🏼 The importance of strong leadership and risks if there is none

👉🏼 Anger of ’the mob’

👉🏼 Communicating with employees

👉🏼 Selling and when to ’sell’


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RECOMMENDED EPISODES

How To Create A Winning PR & B2B Strategy

The Power of Connecting Emotionally With Customers

Mission to Re-ignite B2B Social Media

Using COVID-19 Financial Support to Grow Your Business

Marketing Your B2B Agency During COVID-19 Pandemic

B2B Storytelling in a Crisis

© 2018 - 2020 The 414 & WOW Video Production

LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.

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