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June 26

How To Develop A Marketing Strategy That Your Entire Company Supports And Believes In

How To Develop A Marketing Strategy That Your Entire Company Supports And Believes In - james Rostance & pete hendrick

Fortune favours the brave, and the winners of B2B in the future, will be the companies led by marketers who have bold and clearly defined marketing campaigns, which their entire company understands, supports and believes in.

Playing it safe quarter to quarter, just to keep things ticking over is one of the most risky strategies to have right now, because you’re then at the mercy of your competitors, in the hope that they don’t come up with a longer term, bolder initiative and marketing plan.

So the aim of today’s episode is to give you a first class understanding of how you can develop a bigger bet, and a strategy which you can get buy in and support with, from across your company. It’s about thinking big, and the mechanics involved in getting the entire C suite and shareholders fully backing your plan.

It’s a bold promise for a show, but then it is our 50th episode, and the entire theme is about being bold. So if that sounds good, stay with us on The 414 LIVE.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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