How To Create High Returning B2B Campaigns

Generating £7.4M of quoted sales from a £50,000 total spend…

How To Create High Returning B2B Campaigns - The 414 LIVE.

Joining me today is Alex Swann, who, with the help of his team generated an incredible return on a comparatively low spend for a niche manufacturing client.

On the show today we’ll be covering:

👉🏼 The biggest challenges B2B marketers have to deal with which B2C don't

👉🏼 His campaign creation process

👉🏼 Core elements of success in campaign creation

👉🏼 Mistakes to avoid

👉🏼 Essential elements to successful campaigns (his secret sauce)

👉🏼 Actionable advice for producing better campaigns


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James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.