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How To Create A Winning PR & B2B Strategy

B2B Case Studies Re-Invented

This week on THE 414 LIVE - PR and B2B marketing strategy.

PR is underused by most B2B businesses. And what I mean by that is referring to having a detailed quarterly plan for how a business will strategically leverage PR with defined goals in mind.

PR is incredibly effective when it’s an integral part of your overall marketing strategy. But still, only a select number in any given niche use it to its full potential. 

So the purpose of this week’s show is so that you can hopefully be inspired to re-evaluate this incredibly powerful marketing channel and how you could use it to generate more leads and sales.


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© 2018 - 2020 The 414 & WOW Video Production

LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.

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