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March 20

How To Create A B2B Content Machine

How To Create A B2B Content Machine - James Rostance and Nemanja Zivkovic

One of your key skills as a B2B marketer will be in producing epic content.

Let's not be shy about that.

 And it's borderline heartbreaking when your hard work in producing content goes to waste.

But sadly, that is typically the norm rather than the exception.

The problem stems from the fact that most content lacks a clearly defined strategy to maximise its potential and get it in-front of people in a variety of different forms.

The truth is, that you owe it to yourself and your company to maximise every core piece of content because if you don't, you're throwing away valuable opportunities to connect with customers and deliver solid value in the process.

This week on the show we'll be saying "no more", no more wastage, and from now delivering the greatest ROI for everything which you and your team produce.

To do that you'll need a strategy and a road-map, and that's exactly what we'll cover and empower you to create.

With this strategy defined and in place you will as a result free up more of your time in the process.

Joining me LIVE from Serbia, Nemanja Zivkovic.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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