March 3

How Agile Development Can Improve B2B Marketing

How Agile Development Can Improve B2B Marketing - James Rostance & Mary Laniyan

Agile development is a process which can benefit B2B marketers, and it originates from software development.

Back in 2001 a group of software engineers got together to create a framework to facilitate adapting to changes as projects developed.

The goal was to ultimately deliver better projects more efficiently.

Today, that approach to development and improvement is often shortened to simply, Agile.

And Agile as a discipline has enabled many industries, including marketing, to benefit in the same way.

Agile completely transformed the software and computer industry through the efficiencies and improvements that it offered.

So this week on the show, we'll be looking into how Agile can be used to improve B2B marketing teams and the results which they deliver.

This week with Mary Laniyan.

Insights & Wisdom From The Greatest Minds In B2B Marketing
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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