July 23

Cutting Edge Marketing Strategies For Tech Firms

Cutting Edge Marketing Strategies For Tech Firms  James Rostance & Paul Maher

The latest strategies for tech marketers and how to use them to out sell your competitors.

This week on THE 414, it’s about marketing for tech companies. In a field where development and innovation is at the forefront, marketing for the sector is commonly way behind other industries.

James Rostance speaks with Paul Maher, CEO of Positive Marketing to find out which techniques and strategies are delivering incredible results in other fields, and what he recommends that marketers within the tech industry adopt if they want to crush their competitors.

Content Covered:

  • Why tech marketers are slow to adapt to the latest techniques Category Design
  • The secret to standing out from your competitors
  • The most pressing challenges for tech marketers right now strategy for tech marketing
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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