April 18

Combining Real Time Consumer Data To Deliver More Effective TV Advertising Campaigns

Combining Real Time Consumer Data To Deliver More Effective TV Advertising Campaigns - James Rostance & Mike Shaw

Mike Shaw at Data XU talks about bringing together consumer data from multiple sources in real time so that advertisers can deliver significantly more successful TV advertising campaigns.

Content Covered:

  • How agencies use data to change the way that brands reach targeted audiences
  • The latest developments in data and technology and the advantages these bring to companies
  • New frontiers of advertising offered by television
  • What advertisers expect to achieve with the new developments
  • How television can address more objectives to have an impact on advertising
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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