November 8

B2B Case Studies Re-Invented

B2B Case Studies Kevin  Andrews

B2B case studies are generally terribly underused, or their content is just so sterile that it has a negligible impact on target customers.  

Kevin Anderson has arguably perfected the art of turning regular case studies into customer success stories which connect with people at a deep and emotional level. 

Unless you’re super confident that your website and social media is packed with killer case studies already this will be truly enlightening for how they should be produced.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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