B2B Case Studies Re-Invented
This week on THE 414 LIVE - case studies. Case studies in B2B are generally terribly underused, or their content is just so sterile that it has a negligible impact on target customers.
I’ll be speaking with Kevin Anderson, who, has arguably perfected the art of turning regular case studies into customer success stories which connect with people at a deep and emotional level.
Unless you’re super confident that your website and social media is packed with killer case studies already, you need to watch this week’s show, because it will be truly enlightening for how they should be produced.