B2B Case Studies Re-Invented

This week on THE 414 LIVE - case studies. Case studies in B2B are generally terribly underused, or their content is just so sterile that it has a negligible impact on target customers.  

I’ll be speaking with Kevin Anderson, who, has arguably perfected the art of turning regular case studies into customer success stories which connect with people at a deep and emotional level.

Unless you’re super confident that your website and social media is packed with killer case studies already, you need to watch this week’s show, because it will be truly enlightening for how they should be produced.


Apple Podcasts (Video)
Stitcher Radio
Apple Podcasts (Audio)
iHeart Radio - Wide
TuneIn Radio
Google Podcasts
Google Podcasts
Pocket Casts
Kevin Anderson - Quote 1 - 1x1
Kevin Anderson - Quote 2 - 1x1
Kevin Anderson - Quote 3 - 1x1
Kevin Anderson - Quote 4 - 1x1
Kevin Anderson - Quote 5 - 1x1
Kevin Anderson - Quote 6 - 1x1


The Power of Personas

Why Creative Media Strategy Is Key To Growing B2B Businesses

Why You Should Be Focusing On Intent Marketing

© 2018 - 2020 The 414 & WOW Video Production

LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.