This week on THE 414, it’s about making exponential increases in sales revenues by putting to use the huge potential of proprietary data which most businesses have, but never even think to use.
About James RostanceJames Rostance interviews and speaks with some of the greatest and most interesting minds in B2B marketing.
James Rostance speaks with Mike Shaw at Data XU about bringing together consumer data from multiple sources in real time so that advertisers can deliver significantly more successful TV advertising campaigns.
James Rostance speaks with Chris Pearson at Element London about getting creative with competitions and prizes to drive social engagement, awareness, and increase sales.
James Rostance speaks with Debby Penton about strategically integrating PR campaigns with marketing in order to provide continuous qualified business leads.
James Rostance speaks with Paul Maher to find out which techniques and strategies are delivering incredible results in other sectors, and what he recommends marketers within the tech industry adopt if they want to crush their competitors.
Performance influencer marketing, using AI to help set up campaigns, and content DNA to increase recall and effectiveness. James Rostance & Stevie Johnson.
Einav Dinur discusses with James Rostance the golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.
James Rostance speaks with Ryan Palmer, Co-Founder of The London Sock Company to find out about the single marketing strategy that has helped him build a leading fashion business in just 4 years.
How to use LinkedIn to position yourself as the go to expert and have prospects coming to you, pre-sold ready to buy. LinkedIn profile expert Naomi Johnson shares the secret behind turning your profile into a true lead magnet.
Discover the secrets behind the strategy which Richard Branson built his empire on. James Rostance speaks with Kully Dhadda, Founder & CEO of Flame PR to learn about the single most effective free form of advertising.
Size and spending power does not make you invincible in marketing. In this week’s episode we learn from a true expert who specialises in promoting challenger brands and leading them to steal valuable market share from large brands and market leaders.
The case for today’s most organic and unbeatable form of marketing, Influencer Marketing. James Rostance speaks with Emilie Quinn, Head of Influencer Marketing at Wildfire Social to determine how Influencer Marketing can benefit, the secret to its power along with the correct approach for any influencer based campaign.
Machine learning and AI has been around for many years. We are now at a tipping point where marketers for companies of all sizes have access to this technology and are able to put it to incredible use.
For the first episode we’ll be getting straight into what is arguably the most exciting and revolutionary technological development right now, which is the practical use of artificial intelligence and machine learning in online marketing.
We are producing a new business show, and would like to hear from you, if you, or any of your contacts are marketing professionals with some great stories, insights, techniques or concepts to share. Speaking each week with the greatest minds in marketing, The 414 will quickly establish itself as one of the leading pieces of business social content online.