March 25

A New School of Marketing

Ritchie Mehta - School of Marketing

James Rostance speaks with Ritchie Mehta at the School of Marketing about his mission to fix the greatest current irony in marketing, which is that the industry is failing terribly to market itself as a career option to students at school.

Content Covered:-

  • Why the School of Marketing was created and what is its purpose
  • Range of career paths within the marketing industry
  • Leading Insights for new marketing career options
  • How the SOM plans to inspire future generations of marketeers.
  • Online and Offline learning to lear what skills are required to be successful in marketing.
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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