Hello
LOVE MARKETING?
Expand your knowledge, learn new techniques and gain valuable insights from some of the greatest and most interesting minds in marketing.
Facebook Live Every Tuesday 11:00am
Video Podcast & Audio Podcast Format
Absolutely no fluff or filler
Purely concise, high-quality content
Every week, as a Facebook Live show which is then published as a podcast, The 414 is all about sharing the thoughts and ideas of marketing industry leaders.
Presented by James Rostance.
Click To Subscribe: Apple Podcasts | Facebook | Youtube
B2B Content Marketing Tailored To The Buyer Journey
This week on the 414, it's about content marketing but specifically tailoring content for B2B audiences to improve audience engagement and accelerate sales.
How To Leverage ‘Insignificant’ Data To Skyrocket Sales & Campaign Effectiveness
This week on THE 414, it’s about making exponential increases in sales revenues by putting to use the huge potential of proprietary data which most businesses have, but never even think to use.
B2B Marketing Industry Trend Tracker & Ignite 2019
James Rostance speaks with Joel Harrison at B2B Marketing about this year's industry trend tracker and the annual marketing event 'Ignite'.
Increasing Campaign Effectiveness With Out Of Home
On this week’s show, Sophie Pemberton, arguably the most out spoken champion and specialist in Out of Home, joins us to give the inside scoop on applying data from multiple sources to Digital Out of Home.
Combining Real Time Consumer Data To Deliver More Effective TV Advertising Campaigns
James Rostance speaks with Mike Shaw at Data XU about bringing together consumer data from multiple sources in real time so that advertisers can deliver significantly more successful TV advertising campaigns.
Future-Proofing Marketing: How Businesses Should Take Advantage Of ‘The Perfect Storm’
James Rostance speaks with Kevin Joyner at Croud Inc about future-proofing marketing. The competitive advantages for businesses to re-position and reassess their aims within the industry through significant changes to their products and communication schemes in light of the the so called ‘Perfect Storm’.
The 414 – How Customers Are Giving Brands The Edge Through Playing A Direct Part In Product Development
James Rostance speaks with Benjamin Moncrieffe at C Space about customer-driven growth: brands working in partnership with customers to create better, more desirable and significantly more marketable products.